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Home >> Downloads >> White Papers >> Website Search White Paper

White Paper - Website Search


About the White Paper

Jupiter MediaMetrix reports that 50 percent of website visitors turn to the site's search engine when navigation fails (1).

Is your search function up to the task of delivering a seamless path between users and the content they seek? Your ability to convert visitors into customers depends on this capability.

In this new white paper you'll learn about the tangible benefits that can be delivered by effective website search, including:

  • Vastly reducing the time taken for visitors to find information
  • Ensuring visitors can find the information they're looking for
  • Offering a broader range of content to a larger number of audiences
  • Gaining valuable insight into customer search and navigation habits
  • Collecting metrics that spawn navigation and content enhancements
  • Reinforcing brand credibility through a seamless site experience

There's also a checklist included for determining the features you'll need to deliver on different website search goals, and a list of questions to ask software vendors.


References: (1) http://www.internetretailer.com/article.asp?id=6476

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