The most important issue
when shopping on an e-commerce site is finding what you want. This can
be achieved through easy-to-use navigation but if you have a sizable number
of items, you need an effective and intelligent search facility.
Customers don't always
spell correctly and they don't always know what you've called products.
There is nothing more frustrating that searching for a 'razor' and not
finding anything only to realize that the product is cataloged by keyword
as a 'shaver'.
Take the search to the
user in the user's own terms. Let the user express their needs in their
own words and not be dependent on the way the vendor has chosen to describe
If you don't want customers
puzzling over search terms, ISYS is your answer. A leader in high performance
information retrieval, ISYS compensates for misspelled words and establishes
synonym links so that a search for one word can find you others.
ISYS offers personalized
automatic information notification for customers, relevancy ranking and
Best of all - ISYS provides
dynamic html conversion. You can maintain your catalog in a database and
ISYS will convert it to HTML as it serves it to the browser. ISYS SQL
templates allow you to present your products in a fully customizable and
consistent fashion, while the search functionality takes the load off
your database and increases the scalability of your site.
Fielded searches within
a database are limiting due to its inability to search efficiently for
words and phrases as components of fields. Because ISYS intimately understands
words, it transcends fields and finds search matches where traditional
techniques would fail.
With ISYS, you don't
waste time duplicating information and, with automatic identification
of data alterations, when you update the original, your website is updated